| Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. | We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address). |
| Personal characteristics – e.g. clothing size, self-identified gender, age, etc. | We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. | We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account). |
| Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. | We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. | We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income). |
| Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. | We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners. |
| Images, audio, video, social media posts, etc. | We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention. | We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video). |
| Education, professional, or employment related information | We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services. | We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae). |
| Communications with you, e.g. email, chat logs, etc. | We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. | We obtain this data when you communicate with us. |
| Inferences drawn from other information | We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. | We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score). |
